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The game is heavily promoted.[26] In February 2015, Supercell released their Clash of Clans Super Bowl XLIXcommercial, featuring Liam Neesonparodying his character from Taken.[27]On February 2, Business Insider reported the ad as the 5th most watched Super Bowl ad,[28] though on February 6, VentureBeat reported the ad was the most viewed of those that appeared on the Super Bowl.[29] YouTube users later voted the advertisement the second best Super Bowl ad, behind Nissan's"With Dad" ad.[30]
On September 23, 2015, Taiwanese singers JJ Lin and Jimmy Lin released the game's theme song "全面开战" ("Start a war totally" in English), which was sung in Mandarin

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