ISNI
In 2018, YouTube became an ISNIregistry, and announced its intention to begin creating ISNI identifiers to uniquely identify the musicians whose videos it features.[228] ISNI anticipate the number of ISNI IDs "going up by perhaps 3-5 million over the next couple of years" as a result.[229]
April Fools
YouTube featured an April Fools prank on the site on April 1 of every year. In 2008, all links to videos on the main page were redirected to Rick Astley's music video "Never Gonna Give You Up", a prank known as "rickrolling".[230][231]The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a "new layout".[232] In 2010, YouTube temporarily released a "TEXTp" mode which transformed colors in videos to random uppercase letters "in order to reduce bandwidth costs by $1 per second."[233] The next year, the site celebrated its "100th anniversary" with a range of sepia-toned silent, early 1900s-style films, including a parody of Keyboard Cat.[234] In 2012, clicking on the image of a DVD next to the site logo led to a video about a purported option to order every YouTube video for home delivery on DVD.[235] In 2013, YouTube teamed up with satirical newspaper company The Onion to claim that the video sharing website was launched as a contest which had finally come to an end, and would announce a winner of the contest when the site went back up in 2023.[236] In 2014, YouTube announced that it was responsible for the creation of all viral video trends, and revealed previews of upcoming internet memes, such as "Clocking", "Kissing Dad", and "Glub Glub Water Dance".[237]The next year, YouTube added a music button to the video bar that played samples from "Sandstorm" by Darude.[238] In 2016, YouTube introduced an option to watch every video on the platform in 360-degree mode with Snoop Dogg.[239]
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